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The antidote to boring B2B social - delivered weekly.

The cheat sheet to writing a great carousel hook

The cheat sheet to writing a great carousel hook

And five hook formulas you can try immediately

Oct 22, 2026

•

2 min read

Amy Watts
Amy Watts

How Blink made HR tech interesting, with Georgie Scott

Sep 23, 2026

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7 min read

How Blink made HR tech interesting, with Georgie Scott

Georgie on standing out in a crowded category, fuzzy green mascots, and why "more human" starts way before the content

Amy Watts
Amy Watts
What's actually going on with LinkedIn carousels right now

Sep 16, 2026

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2 min read

What's actually going on with LinkedIn carousels right now

And what it means for your strategy

Amy Watts
Amy Watts
How Semrush made B2B social cool, with Julia Holmqvist

Aug 26, 2026

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4 min read

How Semrush made B2B social cool, with Julia Holmqvist

Julia on why she'd rather see a brand take a risk than blend into corporate content - and how Semrush has always done exactly that

Amy Watts
Amy Watts

The people changing B2B social 🎤

A series where I interview the people behind your favourite B2B brand accounts.
Got someone you’d love to see here? DM me here and I’ll see if we can make it happen.

How Blink made HR tech interesting, with Georgie Scott

Sep 23, 2026

•

7 min read

How Blink made HR tech interesting, with Georgie Scott

Georgie on standing out in a crowded category, fuzzy green mascots, and why "more human" starts way before the content

Amy Watts
Amy Watts
How Semrush made B2B social cool, with Julia Holmqvist

Aug 26, 2026

•

4 min read

How Semrush made B2B social cool, with Julia Holmqvist

Julia on why she'd rather see a brand take a risk than blend into corporate content - and how Semrush has always done exactly that

Amy Watts
Amy Watts
How Buffer turned their whole team into content creators, with Tamilore Oladipo

Aug 12, 2026

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6 min read

How Buffer turned their whole team into content creators, with Tamilore Oladipo

Tamilore on taste, building the habit of posting, and why you should make things even when no one sees them

Amy Watts
Amy Watts
How tl;dv made LinkedIn feel like a TV show, with Renée Shaw

Aug 5, 2026

•

2 min read

How tl;dv made LinkedIn feel like a TV show, with Renée Shaw

Renée's answer to boring B2B social, and why it starts with a shitpost

Amy Watts
Amy Watts
How Zapier make automation feel human, with Bella Rose Mortel

Jul 29, 2026

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4 min read

How Zapier make automation feel human, with Bella Rose Mortel

Bella Rose's golden rule for B2B content, and why it starts with a Friday night scroll

Amy Watts
Amy Watts

Hi, I’m Amy 👋


A social strategist, content creator and firm believer that B2B social doesn’t have to be this…bland.

Each week I share the content, brands, and (most importantly) people that are reimagining what B2B social can look like.


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© 2026 Feed First by Amy Watts.
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